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Surviving a downturn

Surviving a downturn requires many of the same qualities as excelling in a boom time: agility, adaptability, strength, direction, prudence, perseverance, positivity and patience; to name a few. But what practical steps can businesses take to ensure they survive and succeed during a downturn?

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Marketing on a budget

It is possible to promote your new or existing business on a limited budget. Techniques will take time to develop but will produce long term results. Many of these suggestions are excellent for building relationships that are critical to business survival.

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